Developing Farmer-First Technologies with Common Sense Go-To-Market Strategies.
Is your team struggling to execute goals?
Is your biological product stuck in commercialization?
If missed targets, stalled projects, or unproductive meetings are familiar challenges, I’m here to help. I identify the gaps, connect your teams, and implement clear, actionable strategies to get you back on track.
I specialize in aligning agriculture-focused biological solutions with practical, farmer-first go-to-market strategies. With expertise spanning plants, soils, livestock, and dual Master’s degrees in Animal Science and Business Administration, I’m uniquely positioned to drive your product’s success.
Let’s start building solutions that deliver.
Our Services
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Support on high-profile or cross-functional projects.
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Are you establishing a new business unit? Do you need help getting that new program off the ground?
My focus areas are biological inputs for row and specialty crops and feed additives for cattle.
More than just a scientist.
WFV Toolbox
This area explores the activities I’ve done to help companies achieve their goals. I specialize in gap analysis so that each company is set up for success after I leave.
Scientist
I believe what makes me a great strategist is my 10+ years as a laboratory scientist. I know what it takes to bring complex products to market. I leverage my years in the lab, greenhouse, and dairy barns to create simple yet comprehensive go-to-market strategies for your product.
The Blog
My passion is bringing cross-functional teams together to win at something big. This is a space where I explore what makes teams successful. It will include things like strategy development, implementation, and execution, team dynamics, examples of companies I think are doing it right, and other random musings from my brain.
Contact me.
Want to learn more and see how we can collaborate?
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