Scientist, Strategist, People Leader, and Mom.

Whitney Rottman

Corporate Strategist Focused on De-risking Portfolios

Does it feel like your company or group has a hard time executing on their targets? Are you having a hard time commercializing your biological product? Do tasks fall through the cracks or are constantly delayed? Are your meetings unproductive and feel like nothing gets decided? Are you consistently not meeting sales targets? There might be a disconnect between what your developing and commercialization. I specialize in getting in, identifying the breakdown (gaps), and developing a step-by-step strategy to get back on track.

I do this by bringing your teams together. I clarify goals and targets, setup action items and ownership, develop processes where needed, perform gap analysis and competency mapping, and most importantly empower people to ask the hard questions and hold themselves and their team accountable. Some may even dare to call me a change agent or disrupter. I call myself a corporate facilitator. I help companies realize their potential while simultaneously assisting VC’s de-risk their portfolio companies.

My focus area is biological solutions in Agriculture. I’ve worked with plants, soils, cattle, chicken and pigs. With dual Master’s degrees - Animal Science and Business Administration - I’m uniquely qualified to get your biological solution to the market.

Contact me to get started creating farmer-first products with common sense go-to-market strategies.

More than just a scientist.

Facilitation Toolbox

This area explores the activities I’ve done to help companies achieve their goals. I specialize in gap analysis so that each company is set up for success after I leave.

Scientist

I believe what makes me a great strategist is my 10+ years as a laboratory scientist. I know what it takes to bring complex products to market. I leverage my years in the lab, greenhouse, and dairy barns to create simple yet comprehensive go-to-market strategies for your product.

The Blog

My passion is bringing cross-functional teams together to win at something big. This is a space where I explore what makes teams successful. It will include things like strategy development, implementation, and execution, team dynamics, examples of companies I think are doing it right, and other random musings from my brain.